This project is a competitive analysis for the Nissan Versa that I did when I did my internship at the agency TERAN/TBWA. I had to find all the ads made from different media from 2014 to 2016 for the 6 competitor of this car model. All the different ideas and concepts of each car I had to narrow it down to one sentence. After analyzing everything, we came up with a better and more attractive core message for our target audience.. Here I will explain the project and how I tackled this.
This were the 6 car models from different brand that I had to research and analyze.
After looking at all their ads from 2014 to 2016 through television, social media, radio, print, outdoor and in their website, each brand had a bunch of different messages. They all have one core message (tagline) but they have many ads and they are different from one another, the visuals, music, actors, etc. And those differences convey a secondary message too.
After applying the thinking process which is the first image in this page I got this...
After the creative team reviewed each brand message they came up with one and they based all of the executions on that one. Unfortunately my internship had finished before I could see the actual message they created. Which I think it was ( discover your happy side)